Sage has announced a strategy revamp which will see Web 2.0 functionality merged into its CRM products in an attempt to take on stalwarts Microsoft and Salesforce.com.
Sage's new CRM products, which will be available as in-house or SaaS deployments, will incorporate Internet and Web 2.0 standards, enabling businesses to draw information from external sources such as LinkedIn.
The software will also be able to interoperate with ERP software both from Sage and other vendors. The key to competitive advantage in CRM is the ability to deliver a consistent user experience on the customer’s tool of choice –- regardless of where and when they are using it.
The new capabilities will be delivered incrementally between now and 2010,with some coming in this calendar year.Internet mash-up capabilities for all three of Sage's CRM product lines, ACT! by Sage, Sage CRM and Sage SalesLogix have already been introduced in 2008.
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